HCL
HINDUSTAN COMPUTERS LIMITED 


In a world of digital technology at its peak, just put yourself in a position where you are now starting an IT company and are motivated to develop it. You are having a good idea and very focused to do good and achieve heights. But..........
 
A situation arises where you are entitled to dash a competition with Apple! That sounds impossible right? as you are just building the company. You need more strategic plans and heavy brand value, and customer support to defeat the mighty Apple. But.......

Just imagine that your time changes to another dimension and you are at a timeline where you and Apple start from the first which is 1976. Now you have the courage and belief to build your company equaling Apple! right?


So, that is the case with Shiv Nadar, founder of HCL along with his 5 friends who started the company in the same year that Apple was started. After leaving Delhi Cloth and General Mills (now DMC) as a software engineer, who creates motherboards for calculators opened a company Micrcomp and in need of capital sold teledigital calculators. 

Later on August 11 1976, that company was renamed Hindustan Computer Limited which is now known as HCL Tech headquartered in Noida.

Now we know some of the histories of HCL, let's get into their main businesses, business model, marketing strategies and more on!

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BUSINESS MODEL OF HCL:

As it says about the plans programmed to run a business, HCL's model purely lies upon the targeted customers called the IT Companies. It provides its product to any company that strives for IT services.


The leading global technology and IT enterprise HCL Tech is constantly providing services to the heads of digital business, digital process operations, Engineering and R&D as its core to many industries such as capital market, bank, aerospace, life sciences, automotive, technology and so on! 

DIGITAL BUSINESS OF HCL:

It is to be noted that  HCL earns money by offering IT services all over the world as it is a service-oriented company, providing software development, BPO and infrastructure management services as its primary ones.

The service operation of the digital business takes part under the heads of,

APPLICATION SUPPORT AND MAINTENANCE - HCL Tech's ASM 2.0 revolutionizes application management and delivers the 3E impact, a digitalization path which delivers a direct impact on the financial performance of renewable energy assets.

DIGITAL CONSULTING - The company provides master-class consulting which is outcome-based and people-focused.


DATA ANALYTICS - HCL Tech's unique service delivery model FENIX 2.0 consisting of expertize engineers enables their customers to know better data providing accurate insights and prioritising investments.

SOFTWARE-AS-A-SERVICE (SaaS) - The cloud-based software delivery models which save time for releasing new digital products and save money instead of expensive IT hardware installations are maintained by cloud service providers providing the difference between Saas and other software.

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THE 3 PROWESSES OF HCL:

The company firmly put itself on the top as it has some areas of expertise namely the Digital, Engineering, and Cloud. Let us know about these in brief.

DIGITAL:


With 200+ leadership analyst recognitions and 60+ innovation labs worldwide, the digital enterprise of HCL stands tall by producing an end to end offerings by providing crucial building blocks for every enterprise that undergoes new development and technologies.

ENGINEERING:

HCL's product engineering enables the scale of new complex products and helps companies to ensure the best product portfolio. This is one of the ways that the engineering part of HCL shines the most.


The service of Digital engineering given to the enterprises by the company helps them to reimagine their business for the digital era to compete with the tops!

CLOUD:

Consisting of 40,000 cloud professionals, and 3000 use cases, HCL's exclusive "CloudSMART" gets into the mind of enterprises to lead a way for innovation to make smarter moves.


CloudSMART enables businesses to a regular and continuous modernisation of business applications, SAP, data and networks to adapt to new rapid changes occurring in the world.

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MARKETING STRATEGIES OF HCL:

Brand value is considered the most powerful weapon in marketing and too if it gets destructed, it may lead to heavy losses. HCL stayed as a great marketing influencer and a proactive decision-maker in the digital era in order to maintain its brand value. 

EVENTS  AND WEBINARS:

The company organizes more webinars and events which are obviously technical and prescribes the motive to exhibit the work done by them in various fields such as finance, digital, AI, mining, telecom, engineering, and so on.


These events are organized by attaching themselves to other top companies around the globe.

DIGITAL MARKETING CAMPAIGNS:

HCL is building their social media presence as they have a huge following on Twitter, Facebook, and Instagram they are highly active.


Joining up with world-class sports teams made their brand to be more familiar all around the globe.

CONCLUSION:

The carrier is tuned because of the work that has been made out in the past as Shiv Nadar is one of the great examples of it. Competing world-class companies in the IT sector is definitely not an easy task and too difficult in one of the top 10 countries with the highest number of entrepreneurs. More than its service in IT, the company constantly worked on the upgradation of its services which gained success to them.

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